November 3, 2012
A Presidential Campaign, but No Presidential or National Narrative
By Amy Zalman
A presidential campaign is an exercise in storytelling. Each candidate is always seeking to tell the most compelling story of the nation, one that both reflects who we think we are and projects into the future the kind of nation we’d like to be. The very occasion of campaign, with its promise of renewal, should be a strong backdrop for the symbols, themes, images and practices that tie past and future of a nation together.This year, both Romney and Obama have struggled to find their foothold in a narrative that works. As the near tie in popularity makes clear, neither has a mandate, and neither has told a story with a powerful sense of forward momentum.
via A Presidential Campaign, but No Presidential or National Narrative | Strategic Narratives.
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