No adverts on disinformation sites
A brand new method for fighting the challenge of pro-Kremlin disinformation campaigns was presented this week in Slovakia by a group of private companies, academics and journalists, major Slovak newspaper SME informs.
Companies that want to keep their brand away from suspicious websites will have a new tool for that – the new website konspiratori.sk aggregates sites with “non-credible, deceitful, conspirational or propagandistic content”. The site is run by a marketing agency, NetSuccess.
“Lies, nonsense, and unfounded information have become a part of our everyday life. But why should our agency, or our clients, support it?” explains the director of the project, Ján Urbančík. The initiative is supported by many of the biggest agencies in the country and the list of supporters is growing. A special committee identifies the conspiracy or disinformation outlets – among the twelve members are not only people from the marketing business, but also journalists, academics, or civic activists. |