I was just discussing MOE yesterday… </end editorial The Global Brand Won’t Pay if Transparency Rules Aren’t Followed By: SteelHouse February 2, 2017 This past Monday, the world’s largest consumer goods brand Procter & Gamble told their agencies they won’t pay for any work unless they adhere to strict industry-standard viewability metrics, fraud protection,… Continue reading P&G Just Raised the Stakes on Transparency![]()
