Assessing and Evaluating Department of Defense Efforts to Inform, Influence, and Persuade
Desk Reference, Handbook for Practitioners, and Annotated Reading List
Christopher Paul, Jessica Yeats, Colin P. Clarke, Miriam Matthews, Lauren Skrabala
| To achieve key national security objectives, the U.S. government and the U.S. Department of Defense (DoD) must communicate effectively and credibly with a broad range of foreign audiences. DoD spends more than $250 million per year on inform, influence, and persuade (IIP) efforts. However, DoD has struggled with assessing the progress and effectiveness of its IIP efforts and in presenting the results of these assessments to stakeholders and decisionmakers. A RAND study compiled examples of strong assessment practices across sectors. The resulting insights and attendant best practices will be useful to personnel who plan and assess DoD IIP efforts and to those who make decisions based on assessments, particularly those in DoD and Congress who are responsible for setting national defense priorities and allocating resources. Study results are presented in three volumes: the core Desk Reference includes all results and recommendations; a Handbook for Practitioners offers a quick-reference guide to the best practices for personnel responsible for planning, executing, and assessing DoD IIP efforts; an Annotated Reading List provides resources for new assessment personnel to cement and broaden their expertise and to serve as a general list of assessment resources. | |
| Download Desk Reference » | |
| Download Handbook for Practitioners » | |
| Download Annotated Reading List » | |
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Filed under: Information operations
